Mood board examples4/27/2023 ![]() Better yet, base your whole mood board on the design theme of the work of entertainment that you’re referencing.Ĭase in point: The old novel A Scanner Darkly and the movie of the same name, starring Keanu Reeves. Here’s a twist to your mood board that not everyone’s done yet: Include references to well-known books, movies or TV shows in your collage. Not only is it inspiring, but she can also bring home prospects and clients to show off her projects.Ĥ. Check out this artist’s small studio space/home, where an entire wall is set aside as an inspiration board for her work. Not only will you provide the thorough range of sensations that a physical mood board offers, but you’ll also impress your audience with the sheer scale and unexpected size of your presentation. Suffice it to say, your audience will forever remember your proposal if you present your mood board to them as an entire wall. If you really want to stun your audience and give them something they’re not expecting, then change the entire backdrop of your mood board. Many of us expect that mood boards will be, at most, the size of your standard foam board-that is to say, not gigantic, by any means. Your prospect will appreciate your attempt to bridge the abstract with the real world because he’ll certainly get an unexpected and delightful emotional response out of seeing, touching and interacting with physical elements on the mood board.Ĭheck out this CM mood-board template that uses real-world items: 3. Paste those items to your mood board and present them to your prospect in their raw, natural form. However, a mood board is also ideal if you need to show your prospect something palpable and ordinary.įor instance, if you were just inspired by your recent vacation to the coast, and you spent a lot of time on the beach, use physical objects like sand, shells and suntan lotion. Naturally, when you want to show your prospect the emotions you want to convey in an ad campaign, a mood board is ideal. ![]() Mood boards are powerful, creative tools, but the key is not to think that they’re only good for showcasing the abstract. Here’s an example of a CM mood-board template that incorporates an old-school feel: 2. Your client will appreciate this extra authenticity. When your idea is from days gone by, present your mood board by using source material that’s years and even decades old. Its ensuing grainy and dated vibe perfectly fit the mood board’s theme of vintage and retro, much better than any contemporary pictures of Halloween ever could. So, instead, the feed chose to include only old illustrations, advertisements and cartoons related to Halloween. In this case, you’ve got to go straight to the source, such as when your mood board involves vintage or retro elements.Ĭase in point: Over on Tumblr, the “happyhalloweenwishes” feed posted a mood board of vintage, Halloween-related imagery-but it’s naturally challenging to create a mood board of a retro nature out of new-looking pictures. Here are 15 creative ways to show potential clients your mood boards.ĭepending on what concept you’re trying to convey, sometimes there just aren’t any great contemporary sources from which to draw for your mood board. The more you make your mood board stand out from the rest of the presentations (which your prospect has potentially seen many times over), the more you have a better chance of landing the project. Winning a design pitch, snagging a contract, or getting a lead to give you a follow-up meeting often comes down to how effectively you can get your prospect’s attention. That’s why a mood board can be your saving grace and the difference between creatively expressing your concept and just letting it get lost in the clutter of your mind. Since your design concepts can be nebulous and therefore get stuck in your head, verbally communicating them to clients isn’t always going to be successful. Think of a mood board as a layout of pictures, materials, text, clippings, and anything in between for the sole purpose of evoking a specific concept, idea, or style.Ī reference or starting point for a project, a mood board is extremely helpful when you’re having a hard time articulating a particular design idea or course of action. ![]() Mood boards are a designer’s secret weapon that can empower them to land new projects or simply communicate a highly conceptualized idea in a palpable and concrete way.
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